Not No Mo Fo Fresco Trey: Rising Memphis rapper Fresco Trey has become something of a regular in this “In Rotation” column over the past year or so. The man clearly has our attention.

His latest single and video is “Not No Mo,” a chill, short and sweet tune blessed with Trey’s typical swagger and charisma.

“I stepped away from humbleness for a second and let the world know what’s really going on,” Trey said in a statement. At the end of the day, ‘Not No Mo’ was created to set a vibe for whoever hears it. I want people to dance to this song. I want this song to live as infinite endorphins.”

The video sees him winning a basketball championship, and talking with his lady in the car.

“The song fuses finger-snaps, hypnotic claps, and neon guitar loops together in one championing soundscape,” reads the press release. “Taking stock of his journey so far, Trey raps charismatically as he urges, ‘Don’t be mad at me ‘cause I grinded for this.’ The chantable chorus hits hard as he repeats, ‘you know I’ve been down before but not no mo.’ In the accompanying visual, he spits bars from the stands of a high school basketball game. In between, he shoots hoops on the empty court and cruises the neighborhood. It cohesively speaks to his vision for the track, where if you keep pushing, you can make it in life.”

Not No Mo Fo Fresco Trey: Fresco Trey’s “Not No Mo” is out now.

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