Affordable Luxury: How Murway is taking over the Handbag Industry

Affordable Luxury: How Murway is taking over the Handbag Industry

 width=Luxury comes at a cost, and often, it is exorbitant. The fashion industry, in particular, has been notorious for its unattainable extravagance. Yet, luxury should encompass affordability as a core principle. In response to this, Murway steps forward to redefine the paradigm, delivering a luxurious experience that doesn't break the bank.

Murway is a black-owned fashion accessory brand founded by Denishio Murray. Denishio founded the company to address the challenge of the ever-rising cost of luxury bags. Growing up, he wanted to create a handbag brand accessible to everyone. Each bag from Murway is designed in Los Angeles and handmade in Italy with genuine leather, ensuring quality and luxury. After production, Murway bags are affordable compared to other bags made in Italy, which are usually highly priced.


Denishio is a self-taught designer from Forrest City, Arkansas, now living in Los Angeles, CA. His love for fashion began at a young age, making paper patterns of handbags using copying paper as a kid. However, because he grew up in a small town, Murray didn’t had access to fashion courses. Instead, he studied for a bachelor's degree in Sociology at Arkansas State University. He intended to get a master's, become a therapist, and help society. He notes, "helping others feel better has always made me feel like I was doing my part in the world." He adds, "I have a degree in sociology because where I'm from, it's considered the safe thing to do to get a degree in a field that guarantees a job."


However, Denishio’s passion lies in the fashion space, and he consciously developed a habit of reading fashion articles and watching YouTube videos until he perfected sewing and sketching. Then, in 2020, amid the pandemic, Denishio took the bold step and founded Murway, a brand that makes handbags and fashion accessories.


The company explores the luxury niche, but, this time, with affordability and quality at heart. "We love luxury, but we also believe in staying affordable, which aligns with My inclusive values," notes Murray. With its high-end yet affordable luxury handbags and accessories, Murway’s products are taking over the market including the Joystick bag, XL Murway Earrings, and MoMo bag.


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" The goal is to stay inclusive by designing luxury bags that everyone can afford. Our prices reflect our mission.” notes Murray.


Starting and growing a brand can be challenging. However, for Murray, his childhood vision to impact the industry by providing inclusivity in the luxury space keeps his focus firm. As a fashion designer, his business has grown from scratch to become a household name in the fashion industry. Murray takes pride in the value his brand brings to the industry as a black designer.


He notes that to succeed, you must stay true to yourself and rid yourself of the pressures of comparison. "Live in your rhythm. But whatever you do, put your all into it," he says. Murray currently works on designing about 20 pieces of jewelry, and amidst this, a new bag design is expected to roll out in May 2023. Discover the allure of Murway's meticulously handcrafted Italian leather bags, offering exceptional quality without the luxury price tag. Indulge in upscale accessories and bags at a budget-friendly cost, courtesy of Murway. Explore and shop Murway's collection on Instagram, Twitter, and their website, and experience the difference firsthand.

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