Drizly, the nation's popular alcohol e-commerce and delivery service that can get beer, wine and liquor delivered to your door in an hour, released its data on how we drank on election day. Sales on Drizly in Los Angeles were 34.96 percent higher than the average of the previous four Tuesdays.
Here are some spirited returns from across the country on how we coped:
Top category share on Election Day (Tuesday Nov, 3rd)? Wine: 42.38% of sales share
Liquor: 40.84% of sales share
Beer: 14.67% of sales share
Subcategory share compared to previous Tuesdays:?Wine subcategory share on Election DayRed Wine: 45.88% of wine share
White Wine: 25.98% of wine share
Champagne & Sparkling: 19.48% of wine share
Rose: 5.49% of wine share
Liquor subcategory share on Election DayBourbon: 18.97% of liquor share
Vodka: 18.29% of liquor share
Rye Whiskey: 3.72% of liquor share
Liqueur, Cordials and Schnapps: 2.15% of liquor share
Beer subcategory share on Election DayHard Seltzer: 18.87% of beer share
Light Lager: 13.80% of beer share
Cider: 6.24% of beer share

Pomarita (Michele Stueven)
Overall comparison of sales spikes throughout Election Day and night in blue and red states:Red states sales on Election Day were 33% higher than the average of the previous four Tuesdays. (Red States where Drizly operates: ID, WY, OK, MO, LA, TN, KY)
Blue states sales on Election Day were 75.32% higher than the average of the previous four Tuesdays. (Blue States where Drizly operates: CA, OR, WA, IL, MA, RI, CT, NJ, NY, VT, MD, DC)
How swing state sales compared to other states?Battleground/swing sales on Election Day were 54.84% higher than the average of the last four Tuesdays. (Swing state where Drizly operates: TX, CO, FL, MN, NC, OH, AZ, GA, PA)
Top category share in Blue States on Election Day?Wine: 45.34% of sales share
Liquor: 38.81% of sales share
Beer: 13.94% of sales share
Top category share in Red States on Election Day Wine: 39.41% of sales share,
Liquor: 43.89% of sales share
Beer: 14.23% of sales share
Sales data broken down by generations (Gen Z, Millennial, Gen X, etc.)Sales Share breakdown on Election Day by Age Group:
- 21 to 27: 13.10%
- 28 to 34: 28.70%
- 35 to 41: 26.20%
- 42 to 48: 14.90%
- 49 to 55: 8.40%
- 56 to 62: 4.70%
- 63 to 69: 2.50%
- 70 or Above: 1.50%
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