Felix L.A. is a new contemporary art fair debuting this year, founded by collector Dean Valentine and gallerists Al and Mills Morán. L.A. Weekly asked them to tell us about themselves and what they feel Felix can contribute to the art fair genre. "Felix is trying to create something that goes beyond the buying and selling of art," they said.

"We are focused more on the communal experience of an art fair. We hope we will be able to create something more intimate and human-scaled, where participants can more easily connect: dealers with collectors, collectors with other collectors, the art world with other parts of the Los Angeles cultural scene. L.A. came of age as an art capital many years ago, but it's taken the global art system a long time to catch up. We see this weekend as, finally, an acknowledgement of that. We're very pleased to be a part of it."

While a healthy roster of national, international and local galleries is the main attraction, we're pretty sure this is the only Frieze Week fair to offer a Sunday morning pool party as part of the fun.
Hollywood Roosevelt Hotel, 7000 Hollywood Blvd., Hollywood; Fri., Feb. 15-Sat., Feb. 16, 11 a.m.-8 p.m.; Sun., Feb. 17, 10 a.m.-2 p.m.; free. felixfair.com.

facebook.com/FelixArtFair

instagram.com/felicitate