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Why is H-E-B supermarket so successful?

January 4, 2023

Founded in 1905, Texas' own H-E-B grocery chain has become an iconic part of the Lone Star State. With over 400 locations throughout the state and a growing presence in Mexico, H-E-B has developed a cult following of loyal customers who appreciate the store's commitment to quality, customer service, and philanthropic endeavors. From their famous H-E-B Curbside pickup to the company's impressive list of charitable contributions, the Texas-based grocery chain has managed to cultivate a passionate and devoted fan base. Let’s explore how H-E-B has managed to create such a cult following and why customers keep coming back.
Read the full article on our sister site, the Fort Bend Star, here.

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