In an industry where revolutionary ideas are as rare as they are impactful, Jen Alsehali, founder of Amé Living, has emerged as a new torchbearer, melding holistic wellness with skincare in a way that transforms industry norms.
Alsehali's journey is not just about creating another skincare line; it represents a comprehensive approach to beauty that intertwines skin health with overall well-being. By launching Amé Living, Alsehali merged her expertise as a licensed physical therapist with an innate understanding of beauty and wellness. The company’s mission resonates in a market that, as of 2023, is shifting towards personal care products that emphasize aesthetics, wellness, and sustainability.
"Beauty is more than skin deep. It's about the entire aura of a person – their health, their spirit, their approach to life,"says Alsehali. From an early age, Alsehali set out to link physical health and inner wellness with the pursuit of beauty. Her philosophy resonates in a market that, as of 2023, is shifting towards personal care products that emphasize aesthetics, wellness, and sustainability.
Amé Living’s recent strides, highlighted by the launch of their expansive online platform, have established the brand as a hub for clean beauty and holistic living. This has garnered a strong consumer following and marked significant milestones in the industry, showcasing growth and influence beyond the U.S. borders.
The beauty industry, currently on an upward trajectory, is expected to reach approximately $580 billion by 2027. Amé Living, under Alsehali’s leadership, is navigating this growing market smoothly by offering products that align with the emerging trend of premium beauty, which is projected to grow at an annual rate of 8%.
As a millennial founder versed in both physical therapy and skincare ingredients, Alsehali understood that consumers want high-performing products made sustainably with natural ingredients. A shift in consumer preference towards high-quality, sustainable products fuels this growth.
With offerings ranging from skincare essentials to wellness guides, informed by science and nature, the brand captures the modern consumer’s desire for products that nurture both the body and soul. "Our goal is to provide a holistic experience that elevates the traditional skincare routine into a wellness ritual," Alsehali elaborates.
However, some industry experts remain unconvinced of this trend. “I think consumers today have short attention spans when it comes to trends,” says an anonymous expert with over 20 years in the industry. “While the current focus on wellness and beauty integration is appealing, how sustainable this is in the long term remains to be seen."
In contrast to fast-fading trends, Amé Living makes sustainability a way of life. The company stands out for its commitment to sustainable and ethical practices in a market increasingly conscious of environmental and social impact. "We are not just selling products; we are advocating a lifestyle," asserts Alsehali.
Her approach is echoed in the brand’s sustainable practices, from regenerative farming methods for sourcing ingredients to recyclable packaging, ensuring that every step of the production process aligns with their ethos of responsibility towards the environment and the consumer.
This commitment extends into the community, as Amé Living actively builds an inclusive wellness culture, setting a benchmark for corporate responsibility in the beauty industry. Profit with purpose has become part of the company ethos under Alsehali's leadership.
As the wellness and beauty industry evolves, Amé Living, steered by Alsehali’s visionary leadership, redefines the parameters of skincare and holistic living. Their unique blend of ethical practices with innovative products mirrors current market trends and sets the pace for future growth.
Alsehali's comprehensive approach to beauty and wellness–encompassing sustainability, inclusiveness, and the entirety of the user–might just be the blueprint for the industry's future.
Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.