Los Angeles is now witnessing a new trend in swimwear. BYDEE, the Australian swim brand, is making its presence felt. Dessy Hairis, the founder of BYDEE, is no ordinary entrepreneur. At a time when most of us grapple with the early uncertainties of our twenties, Dessy was already diving deep into the complex world of global business. Her story traces back to the busy Sydney market scene where she began her journey. From that market, she created BYDEE in 2013 because of her love for unique designs. Today, thanks to their Agápi launch, a BYDEE bikini finds a new owner every two seconds somewhere around the world.

If you ask Dessy what's the secret of her success? A blend of passion, perfectionism, and loads of love. She emphasizes, "A piece of advice for anyone in business is to genuinely have a passion for what you're bringing to the market. And at Bydee, so much thought and love goes into each collection and print. From the collection's backstory to the moment our customers unwrap their orders, we want Bydee to seamlessly integrate into their world." And with their high repeat customer rate, it's evident that her sentiment resonates.

Australian swim brand is making big waves in Los Angeles with their avid local fanbase

You're missing out if you're in Los Angeles and haven't heard of BYDEE. This brand isn't just catching eyes; it's capturing hearts. BYDEE has become the fashion mantra for many in the city, a staple for every wardrobe that cherishes style.

As both the CEO and Creative Director, Dessy ensures BYDEE isn't just a brand but an experience. "It's not just about being the visionary," she elaborates. "As the Creative Director, ensuring every collection tells a story is crucial. Each piece we produce is carefully crafted to be a unique work of art." And this commitment is evident. Every element is thoughtfully designed and developed in-house, from custom prints and hand-beaded details to signature gold alloy charms.

Yet, it's not just the aesthetics that has LA raving. The brand is also a champion of sustainable fashion. Each swimwear piece they produce is crafted from Repreve yarn, derived from 100% recycled fibers. "We've committed to being a plastic-free brand. From sending out orders in 100% biodegradable and compostable bags to receiving shipments without plastic, we're continuously striving to be environmentally conscious," she asserts.

Like any other story, BYDEE's journey had its ups and downs. Starting a business venture at 18, Dessy faced a steep learning curve, often through trial and error. "Entering business without prior experience was daunting," she admits. "But being proactive on platforms like Instagram during its early days was a game-changer for Bydee."

When asked about the magic formula behind BYDEE's rapid rice, Dessy credits it to the brand's adaptability and unwavering values. "Listening to our customers, staying true to our brand values, and being genuinely passionate about our creations have been pivotal," she reflects.

So, as the LA sun gives way to the crispness of autumn, BYDEE promises to keep the fashion temperatures soaring, and the city wouldn't want it any other way.