The team at Lonch has some very exciting news.

They have unveiled their app, which means Lonch and its users have embarked on their mission to build a social marketplace driven by collaboration as they reframe the traditional workplace.

Lonch CEO and Founder Christopher Gulliver described the app as the startup’s “communication hub.”

“This is where people can join up to have a social network experience, where they can post and start to start to build traction for their ideas, and get in on the ground floor of other ideas,” Christopher said.

Lonch provides digital office space that lets contributors from around the world collaborate and connect. The Lonch model creates a merit-based, collaborative ecosystem fostering innovation and reducing barriers. Whoever in the Lonch community participates in a project earns royalties.

Lonch employs blockchain and smart contracts to tokenize individual user contributions in the form of project-specific royalty tokens. These tokens represent royalties and can be sold directly to users and exchanged in a token marketplace.

The flagship feature of Lonch is its crowdfunding platform, which allows anyone to share skills. This collective knowledge is used to  launch innovative products across a range of verticals, with little-to-no upfront costs. Infrastructure and tools provided by Lonch reduce risk and uncertainty. Entrepreneurs can focus on product creation, development and delivering products to market.

And through it all, Lonch is maintaining a specific focus on key demographics. As millennials and members of Gen Z demand more and more flexibility in the workplace, Lonch is rewiring the traditional 9-to-5 work model.

Speaking of the Lonch app, Christopher said, “We think we’re sitting on something huge. We think this is where 9-to-5 is headed. With something like this available, people will eventually look at the way we work now as insane. I’m really excited to build the first iteration of this community.”

Much like the news feed of a social network, the Lonch feed is where users can find all the latest news, updates and products from their Lonch network. In other words, as Lonch users brainstorm ideas and develop products, they can share updates, boast of accomplishments and solicit feedback. As with a typical social media network, users can like posts, comment on them and share them. And, of course, users can communicate with each other.

Perhaps you’d like to share your weekly funding roundup? Maybe you want to spread the word about a product or service you’ve tried and liked. Product launch announcements are also a perfect fit for the feed.

Plans are in the works for product listings, where teams that are developing products can in a more formal way share news about various production stages, or the final results of their hard work. The product listings section is also where news of crowdfunding campaigns will be shared and where members of the Lonch community can contribute financially to an endeavor.

Key to the product listing section is the “hats” section. This is where Lonch users with specific skills—a hat they wear, so to speak—can contribute to a project with their expertise. Lonch specifically labeled this as a “hat” rather than a particular skill because one person can be multi-talented and wear different “hats.”

Workspaces allow users to move between different projects. And the Lonch Wallet tracks royalties earned on each project a user is involved with. Expanded plans also call for a marketplace on Lonch, where products developed on the platform can be sold.

“We’re basically saying that it’s possible for anyone, anywhere, with an idea, to now have the opportunity to validate that idea and possibly bring it forward to market,” said Lonch COO Bobby Nims. “There's no more red tape, you don't have to have a business degree, you could be a single mom with four kids, you could be a retired veteran—there's a place for you here, there's a place for your idea here. You don't know how to get your business going? You don’t have the right people? You can come to Lonch.”

Visit lonch.io to learn more. Visit the Apple store to download the app.