In a landscape where tradition intertwines with innovation, Lodi, California’s Oak Ridge Winery has lovingly rebranded its popular Old Soul line, offering a fresh visage that honors six generations of sustainable winemaking while toasting to the future. The endeavor is more than just a rebrand; it’s a heartfelt narrative of a family’s generational legacy intricately woven into every bottle of Old Soul, a brand widely available throughout Los Angeles.

The redesigned label showcases the old oak tree that the Old Soul brand has become known for, but reimagined with a whimsical tire swing hanging from its sturdy branches. Since the debut of Old Soul, the label has signified a story rooted in meticulous winemaking and a commitment to the land. As the brand evolves, the newly stylized oak symbolizes the traditions of the past and the promise of the future as the steward of the land, with the brand in constant motion.

Raquel Casity, the General Manager and Partner at Oak Ridge Winery, articulates the rebrand as a venture that “captures everything this brand and winery stand for: passion, dedication, vision, sustainability, and innovation, honoring our heritage and legacy with every bottle.” This renewed brand identity encapsulates not just an evolution, but an ode to a time-honored legacy of thoughtful winemaking across six generations.

A testament to Oak Ridge Winery’s unwavering commitment to sustainability, the new label is etched on 100% recycled GTREE™ paper stock, aligning with the rigorous LODI RULES certification that the Maggio family’s vineyards proudly bear year after year.

The refreshed Old Soul bottles are set to hit shelves of many of Los Angeles’ top wine retailers, including Gelsons, BevMo, and Total Wine & More, within weeks. The brand’s portfolio features a vibrant spectrum of approachable wines, from the deep garnet allure of Old Soul Cabernet to the ruby essence of Old Soul Pinot Noir, each narrating a unique chapter of the Maggio family’s winemaking saga. Recent Old Soul accolades include Gold and Double Gold honors in competitions including San Francisco Chronicle’s Wine Competition and San Antonio Stock and Rodeo, as well as 90+ point ratings from Wine Enthusiast for Old Soul’s 2020 and 2021 Chardonnay and 2021 Petite Sirah.

The reimagined Old Soul label rekindles a legacy that has flourished through the toil and passion of the Maggio family for nearly a century. What once began as a winemaking cooperative in 1934, Oak Ridge Winery is now a production powerhouse encompassing 2,500 acres within the Lodi American Viticultural Area and continues to be an embodiment of family values, hospitality and pioneering spirit. Rudy Maggio, the winery’s founding patriarch, encapsulates the essence of this rebrand as a stride into a new era, yet with a respectful nod to the time-honored winemaking traditions. “For generations, the Old Soul vines have told the story of our family’s wine-making history and commitment to the land. It’s time our label did the same.”

With every sip of Old Soul, the stories of the past intertwine with the aspirations for the future, representing the relentless spirit of innovation that drives Oak Ridge Winery forward. Learn more about Old Soul and several other award-winning wine brands from Oak Ridge Winery by visiting www.oakridgewinery.com.