
A particular ingenuity was instilled into DEIJI.com by having Mark Schwartz as our creative director. For the release of our signature totes, The Cleopatra and Elizabeth I, and our sneakers, The Nefertiti, the brilliance of Schwartz's creative mind is the centerfold.
I try to sketch every morning, Schwartz says, Usually for pleasure with a specific direction. This signature line, in particular, was something that I was working on for a few weeks, he explains.
Patterned in circles with beige, black, and pumpkin tones, The Cleopatra and The Nefertiti were first envisioned through an oil-based painting on canvas by Schwartz. He was inspired by the natural wonders of Ancient Egyptian hieroglyphics, which are symbols that were typically used on ancient Egyptian monuments as a way to tell stories. Ironically enough, what the Egyptians did not know was that these aesthetics would be a way for the modern world to understand the history and culture behind this ancient civilization.
Based on these facts, it soon became evident this canvas would harmoniously align with what inspired the DEIJI line in the first place: the natural wonders of the world. Thus, The Cleopatra and The Nefertiti were born. Named after two of Ancient Egypt's most prolific female pharaohs, Nefertiti ruled during one of the most contentious yet wealthy periods of ancient Egyptian history, and Cleopatra, with her breathtaking beauty, poise, and intelligence, swayed the political agendas of two of the most powerful men in Roman history, Mark Antony and Julius Caesar. She was also the last ruler of Ancient Egypt before the country became a province of Rome, marking the end of a long and important dynasty.
Regarding The Cleopatra and The Nefertiti, I was truly inspired by the earth tones implemented through their hieroglyphics, Schwartz clarifies. Architecture, both elemental and industrial, really inspire a lot of my work. The Cleopatra is also available in brown and black leather as an option.
The Elizabeth I, the other all-leather tote bag in DEIJI's signature collection, implements the same architectural aspects. Black square patterned with pumpkin, beige and red tones, this tote bag was also inspired by an oil-based canvas Schwartz created. The bag's name is derived from Queen Elizabeth I's fiery red hair; she is one of the longest ruling monarchs in European history and the daughter of Henry VIII. Bringing peace and prosperity to England after years of religious unrest throughout the land, Elizabeth I was the last ruler of the Tudor Dynasty. The Elizabeth I is also available in brown and black leather as an option.
It was these women's legacies and the nature of my inspirations that lead to the signature line's namesakes, Schwartz explains. There's no arguing that [Cleopatra, Nefertiti, and Elizabeth I] were royalty even outside of bloodlines, and I would say DEIJI in and of itself is just that--royalty, he explains.
DEIJI 's signature line and handcrafted nature of products in Italy are what inspired DEIJI photographer Toni Pierdome to create a photoshoot at Gianni Versace's apartment in Ancona, Italy with DEIJI model Denise Recchi showcasing the signature line.
Friends for over a year, Schwartz met Recchi at an art gallery show, and later found out she and her husband own what is known as Versace's last apartment before he branded his fashion line.
Given her look, and the prestigious nature of what Versace has meant to the fashion world, it only made sense to do the photoshoot there [for the signature line], he explained. It was a lovely experience where [Recchi] said, 'I'm not really a model,' and I said, 'Well today you are,'? Schwartz says laughing.
Please visit here to view the wonderful behind-the-scenes footage from the Versace signature line photoshoot.
About Mark Schwartz
Mark Schwartz is intimately involved with the production of DEIJI is made at the same facilities as the most luxurious Italian-made brands with the same skill and quality level. Deemed a certified genius, he graduated from Julliard in the late 1970s and studied under greats like Robert Vivier and Andy Warhol. Schwartz soon became an icon in his own right. Over Schwartz's 40-year career, he has collaborated with fashion houses such as Gucci, Chanel, Balenciaga, and Marc Jacobs. He has also created footwear per personal request for many celebrities, including Jackie Kennedy Onassis, Madonna, Oprah, Sharon Stone, Julia Roberts, Lady Gaga, Katy Perry, JLo, and Hillary Clinton.
About DEIJI
The idea behind DEIJI (day-ḡ) is simple: To convey the essence of the natural beauty of our world. Keeping that statement in mind, we design high-quality, luxury accessories with the goal that they are effortlessly worn and take on new meaning with every person that puts them on.Advertising disclosure: We may receive compensation for some of the links in our stories. Thank you for supporting LA Weekly and our advertisers.