Apex Coaching Partners Founder Rick Barnes

Coaching has emerged as a powerful tool for personal growth and development in recent years. For over two decades, Apex Coaching Partners has provided specialized coaching services to help high-achieving clients obtain positive transformation.

Apex Coaching Partners Founder Rick Barnes' Journey

After overcoming his own multi-year struggle with addiction in his early 20s, Rick Barnes found purpose working in the entertainment industry. He helped manage musicians through their tours and supported celebrities facing similar challenges to those he had endured.

Through these formative experiences, Barnes discovered his true calling – empowering others to find healing and betterment through coaching. The phrase “NO MATTER WHAT” became a motivating mantra during his recovery that fueled his desire to guide others through adversity.

“I knew firsthand the pain that dysfunction can cause and the joy that growth can bring,” Barnes has commented. “My vision was to create a company focused on guiding people through transformative coaching.”

In 2001, Barnes founded his coaching business to provide personalized support services aligned with this mission.

Specializing in the Entertainment Industry

What sets Apex Coaching Partners apart is their specialty in working with high-achieving artists and creatives, particularly those in the entertainment industry.

The entertainment world poses unique stressors and temptations that can derail careers. By understanding these dynamics, Apex can provide customized holistic support tailored to clients’ needs.

“We know the entertainment industry and culture inside and out,” Barnes has stated. “We understand the complex challenges our clients face. That allows us to help them thrive personally and professionally.”

Techniques for Transformation

Apex utilizes diverse techniques to promote lasting transformation. These include integrative wellness practices like yoga, meditation and fitness training, 12-step programs, somatic and trauma release body therapies, and mindfulness practices.

“Transformation requires digging deep, so we pull from a wide toolkit to support our clients physically, mentally and spiritually,” Barnes has commented.

Apex carefully assembles a client “transformation team” comprising agents, managers, assistants, intervention specialists, coaches and clinicians. By surrounding clients with support, Apex provides integrative care.

The company also maintains strategic partnerships with treatment centers, retreats, and a global network of wellness professionals. This allows them to build comprehensive client teams.

Leading with Innovation

Apex Coaching Partners stays on the cutting edge by continually integrating the latest clinical approaches. All Apex coaches undergo rigorous training in techniques like DBT and trauma-informed care.

DBT (dialectical behavior therapy) provides research-backed tools to address addiction, depression, emotional dysregulation, and other behavioral challenges. Trauma-informed care helps clients safely process trauma.

“We invest heavily in training our coaches in innovative techniques,” Barnes has emphasized. “It allows us to make a real impact for clients struggling with deeply entrenched issues.”

Commitment to Continuous Improvement

Apex remains dedicated to continuously improving their services. They solicit ongoing feedback through client surveys and coach exit interviews. This allows Apex to assess coaching effectiveness and client satisfaction.

“As leaders in coaching, we owe it to our clients to keep getting better,” Barnes has asserted. “Our commitment to evolving through feedback sets us apart.”

Based on client input, Apex regularly fine-tunes their approach, integrates new modalities, and matches clients to optimal coaches. Their agility and client-centered focus have led to extraordinary results.

Expanding Their Reach  

As Apex Coaching Partners expands into Las Vegas, a burgeoning hub for entertainment, their vision is to have the same positive impact on clients there as they’ve had in Hollywood. Vegas brings fresh risks that Apex is equipped to help clients overcome.

The company now also works with business leaders, politicians, and other high achievers beyond entertainment who can benefit from Apex’s specialized coaching.

“We’ve seen the immense value our services provide to entertainers for over 20 years,” Barnes has commented. “We look forward to supporting more diverse clients across sectors who share a drive to improve and thrive.”

Upcoming Retreat: MotoClarity

An upcoming motorcycle wellness retreat called MotoClarity encapsulates Apex’s holistic philosophy. This 5-day exclusive camping retreat combines scenic rides, integrative practices like breathwork and meditation, and group bonding.

“MotoClarity is designed to help riders decompress, reflect, and tap into the restorative power of the open road,” Barnes has said. “It represents a new frontier for Apex in bringing transformation beyond our core clientele.”

Whether supporting an actor through crisis or guiding self-discovery, Apex continually finds new ways to connect with clients’ desire for growth.

The Path Forward

Apex Coaching Partners has delivered transformative results for over 20 years. Their understanding of clients’ needs, team-based approach, and innovative techniques like DBT and trauma-informed care enable meaningful change.

Apex's impact shows the power of coaching. By evolving and expanding their reach, Apex remains committed to helping diverse clients pursue fulfillment.

“We meet people where they are and guide them to realize their potential,” Barnes has stated. “There’s nothing more gratifying than watching our clients thrive. We look forward to serving new clients with the same care, passion and excellence that's defined our work for the past two decades.”