There's a fine line between the ordinary and the extraordinary in the world of whiskey. But for whiskey enthusiasts, the World Whiskey Society (WWS) provides a collection of rare expressions previously unavailable to even the most sophisticated connoisseur. While others may wade in the murky ponds of mediocrity, WWS steers its ship through the crystal rivers of distinction. Each WWS bottle is a tale of legacy, innovation, and unparalleled craftsmanship.

Established in 2020 by renowned whiskey expert Alex Kogan, the World Whiskey Society was born out of a shared passion for whiskey and a desire to weave a rich narrative around it. Within a few years, this exclusive venture has become the go-to society for whiskey enthusiasts seeking more than just a simple drink.

The secret is relatively simple. As Alex Kogan explains, WWS isn’t just about crafting a spirit. They are all about creating an experience—a journey that commences in the finest distilleries and culminates in the aficionado's glass.

"Where others see mere beverages, we see entire stories unfolding," says Kogan. "We're not bound by geography. Our mission is to find the most exciting distilleries, wherever they might be, and bring their creations to our members."

This international outlook is a key part of the Society's charm. In fact, WWS prides itself on its partnerships with distilleries that share its vision for excellence and uniqueness from every corner of the globe.

From the highlands of Scotland, where the art of whiskey-making has been refined over centuries, to the serene landscapes of Japan, known for their meticulous craftsmanship and innovative spirit, these partnerships embody the diverse range of flavors and styles that make up the world of whiskey.

The result? A tantalizing array of beverages, each bearing the singular stamp of the distillery's crafting techniques and heritage that would make even the most seasoned connoisseur's mouth water.

But the Society's global reach is just one aspect of its appeal. Equally intriguing is its innovative approach to whiskey making. Taking a page from the world of wine, the WWS has perfected the technique of finishing bourbon in exotic barrels globally. This rather peculiar experiment adds a layer of complexity to the whiskey, resulting in a drink that's as nuanced as delicious.

"We don't shy away from taking risks," Kogan states. "We see every barrel as an opportunity to create something new, something memorable."

And they are certainly memorable. Just take their 10-year-old Doc Holliday Straight Bourbon. Long before John Henry Holliday became known throughout the United States as "Doc" and "the slickest gunslinger in the West”, he was a renowned dentist. Classically educated in Humanities and Mathematics, by 20, he graduated with a Doctor of Dental Surgery (hence the nickname) from one of the top schools in the nation. Today, we know him as the symbol of loyalty in the Wild West and the hero of the Gunfight at the O.K. Corral. Each sip takes you on a sensory journey, exploring notes that unfold gradually, revealing a story of craftsmanship and innovation.

But the Doc Holliday Bourbon is just one of many whiskeys offered by WWS. The Society has curated three collections: Classic, Reserve, and Diamond. Each one is designed to cater to different palates and preferences.

The Classic Collection features a range of timeless favorites, perfect for newcomers and seasoned whiskey lovers, and was started to get away from the mass-produced to explore innovative production techniques and new finishing processes.  The Reserve Collection, on the other hand, is a selection of rare and limited-edition whiskeys, ideal for those looking to explore new, unique, and elevated flavors. For the ultimate indulgence, the Diamond Collection features some of the world's most exclusive and sought-after spirits, such as the WWS XO Cognac, kissed with Mizunara oak maturation to deepen the flavor and enhance the taste experience.

Yet, what truly sets the World Whiskey Society apart is not its vast selection or innovative techniques but its unwavering commitment to authenticity. The WWS stands out as a beacon of exclusivity in an industry often dominated by mass-market brands.

Rather than focusing on producing volume, WWS aims to create high-quality, collectible spirits that tell a story. As Alex Kogan explains, "We want our bottles to be sought-after items, not something you can find on every liquor store shelf. We're here to offer something unique to those who appreciate it."

Under Alex Kogan’s discerning palate, the WWS has made a name for itself as a purveyor of rare and unique expressions from around the globe. With a commitment to excellence that rivals the oldest names in the business, WWS is redefining what it means to be truly extraordinary in a world awash with the everyday.

The crowning achievement they owe to staying true to their mission and vision. In a world where whiskey is often seen as a commodity, the World Whiskey Society goes one step further and treats it as an art form. Each bottle is a testament to the craft and passion that goes into creating a truly exceptional spirit.

So, whether you're a seasoned whiskey lover or a newcomer to the world of spirits, the WWS invites you to join them on a journey of discovery. A trip through ultra-premium distinctions and unparalleled flavor. A journey that, in the words of Alex Kogan, is "too short for ordinary whiskey."