While internet culture shifts and online personalities become more mainstream every day, it's easy to forget that there's still a limit to be pushed by those who are at home on the fringes. The alternative scene, still defined by its counterculture fashion trends and confident boldness, remains at the forefront of change in social media and internet trends. Many of the scene's leaders, such as one Ravengriim, have kept it current with every change.

Ravengriim has been creating her own place at the head of the online alternative scene for thirteen years. She's a social media star, cosplayer, master of gothic fashion, and a trendsetter in beauty, makeup, and alt lifestyles. Her content is a brand of color and style. With half her hair purple and the other half black, her makeup and nails are always as bold as her outfits. Ravengriim is known online for tattoo modeling, dancing, and gaming.

In addition, Ravengriim publishes fashion tutorials on her YouTube channel, coaching people in the scene on how to get on her level with hair, nails, and makeup so that they can set their own styles and expand the diversity of the alt community. She posts these tutorials, along with guides on how to execute social media trends, videos about trying on different fashions, gaming videos, and Q&As. In all of this, Ravengriim remains at the forefront of social media trends.

Ravengriim's experience goes back to the days before TikTok and to those of X (formerly Twitter) and YouTube, when algorithms and viral trends all operated differently than they do today. She has a unique perspective from her experience that allows her to anticipate and adapt quickly. Her fans may only see this as clever, exciting posts focused on fashion, dance, or before-and-after makeup skits, but there's a keen strategy behind what she's doing.

For Ravengriim, this also means lifting niches and creating space for her particular interests. She's created in enough different fields and been prominent on social media long enough that she's learned how to generate energy for what she's passionate about. This is what it means to lead trends, not just to follow them. Ravengriim has created a space where she can showcase her costumes and beauty but also be honest and transparent about how they are created. Videos show her before and after makeup, and long-form videos demonstrate the process.

This has turned Ravengriim into a leading figure in the alternative scene and beauty space, as well as in makeup, tattoos, modeling, and general content creation. Her strong online presence has expanded across social media, with millions of followers on TikTok and almost two hundred thousand followers on a YouTubechannel with almost nine hundred videos uploaded. Ravengriim's content hasn't slowed at all, as she continues to lead the alternative scene into new trends on social media. Whatever comes next, it's a fair bet that she'll be there before most realize it's even happening.