ProxiHealthcare USA, a healthcare company headquartered in South Korea, has unveiled its latest innovation aimed at addressing a critical concern in the realm of pet care. More often than not, despite the deep bond that humans share with their four-legged companions, a surprising number of pet owners neglect a vital aspect of their furry friends' well-being: their oral health. Statistics reveal that a staggering 73 percent of cat owners and 43 percent of dog owners do not brush their pets' teeth on a regular basis. This oversight can have far-reaching consequences, significantly impacting the overall health and happiness of these beloved animals.

In an effort to combat this worrisome concern, ProxiHealthcare USA has introduced Oreze Pet Toothbrush, a groundbreaking product designed to revolutionize pet dental care. This innovative tool harnesses the power of microcurrent wave technology to exterminate oral diseases in pets effectively. By using Oreze Pet Toothbrush, pet owners can significantly reduce their pets' discomfort, maintain a fresh breath, and prevent tooth loss, ensuring a higher quality of life for their furry companions.

What sets Oreze apart from conventional pet toothbrushes is its commitment to prioritizing the pets' comfort. The bio-electric toothbrush operates seamlessly, free from vibrations and noise, ensuring stress-free oral care without causing any irritation. This emphasis on pet comfort is not only a testament to Oreze's dedication but also a reflection of the company's core values.

To maximize the exceptional functionality of the toothbrush and ensure the revolutionary product reaches its widest audience possible, Oreze relied on the expertise of the renowned design agency The Working Assembly and notably Senior Designer Site Ma. A highly acclaimed and award-winning multidisciplinary designer, Site Ma was in charge of creating the visual identity and packaging for Oreze Pet Care. Recognizing the significance of building a brand image that conveys cleanliness and comfort, Site Ma chose the color blue to represent Oreze's brand proposition. Through an in-depth conversation with the founders of Oreze, Site Ma integrated the company's mission seamlessly into the packaging design, ensuring that it resonates with the hearts of pet owners.

One of the smartest aspects of Site Ma's design is the incorporation of illustration representing both owner and their “larger than human” pets into the inside layer of Oreze's Gift Box Set. This thoughtful touch adds a vivid and relatable element to Oreze's brand image, effectively communicating the company's dedication to the pets and their well-being.

"Being able to communicate the ideology of comfort through my design is very important.," asserts Site Ma.  “Oreze works really hard to make sure its products are as close to stress-free as possible for the pets and their owners, and I package the design in a way that emphasizes these very values to ensure their commitment is felt by the pet owners.”

Oreze's collaboration with Site Ma has not only resulted in a visually appealing and emotionally resonant branding design but also strengthened Oreze's position as an industry leader in the pet dental care area. Site Ma's meticulous and innovative approach to the branding design has truly invigorated Oreze Pet Toothbrush’s identity in a way that not only captures the essence of the product but also speaks to the hearts of pet owners worldwide.