At just 22 years old, Ruben Onuha has become a prominent name in the fashion industry. Hailing from a small village in the Netherlands, Ruben’s journey to co-owning ICON. Amsterdam with his brother, Samuel, is nothing short of inspiring.

Ruben and Samuel founded ICON. Amsterdam with a clear vision: to create premium menswear that combines impeccable fit with modern sophistication. Starting from scratch, they faced numerous challenges, including financial struggles and navigating the competitive fashion market. However, their dedication and resilience paid off, propelling ICON. Amsterdam to international recognition, with a strong presence in the Netherlands, the UK, and the USA.

Growing up in a small village taught me the value of hard work and staying grounded,” Ruben shares. These lessons have been instrumental in building ICON. Amsterdam into what it is today.”

The Onuha brothers’ hard work has translated into remarkable achievements, such as a successful collaboration with kickboxing champion Rico Verhoeven and impressive sales during Black Friday campaigns. Despite their rapid rise, Ruben remains humble and focused on inspiring others with his story of determination.

ICON. Amsterdam’s success is not just a testament to their entrepreneurial skills but also their ability to connect with a diverse audience. Whether it’s through high-quality menswear or sharing their journey on platforms like the Lotgenoten podcast, Ruben and Samuel continue to make waves in the industry.

Ruben’s story proves that no matter where you come from, a combination of vision, perseverance, and creativity can lead to extraordinary success.